Media Discourse Analysis

Question: Discuss about theMedia Discourse Analysis. Answer: Introduction The concept of discourse is comparatively old but has gained importance in the early 1970s especially in media. The discourse is seen as an effective piece of discussion especially in the field of Mass communication and Journalism and hence it could be said that discourse is one of the effective tools which are used by the journalists to provide the viewers or the readers with the ample information regarding a particular subject. It is extremely important to mention that Nowadays the essentiality of discourse has increased due to the emergence of new media. People in the contemporary world are highly concerned about different political social aspects and discourse is a great avenue to avail in order to inform people about different political and social changes as well as key movements made (Fairclough, 2013). Discourse is a multifaceted subject and has been considered in different ways by different scholars and researchers and hence it is extremely important to mention that the tool of discourse could be used in different ways. The concept of discourse has become increasingly important since most of the authors, especially journalists and researchers have taken to discourse in order to discuss about key subjects in the recent past. With the induction of internet discourse has found its true meaning and identity since an influx has been seen where more people have become interested in Internet reading rather than using the normal newspapers. Overall it could be said that the development of the discourse platform has been rapid in the last few years with the emergence of internet (Hyland, 2011). There are number of definitions of discourse which have come into action with different people using discourse using different ways. The classical definition of discourse is given as the way in which a discussion or debate is framed in a short and precise form. It is also said that the discourse analysis is the study of the use of the language in texts and contexts. So, it could be understood that discourse analysis is effective in specific situational analysis that relates to political, social and other fields. It basically is able to assess a conversation which goes within a speaker and a listener which deciphers a particular subject. The discourse analysis basically helps to develop an effective relationship between the key variables of research as well as developing a strong platform which will help to form an effective discourse analysis successfully. The present study will be a discourse analysis in nature based on a very important issue (Coulthard Coulthard, 2014). With the time passing by we have seen that the cases of sexual harassment over females have increased and it has broken all the barriers of religion, race caste and creed. It could be said that in every corner of the world sexual atrocities on females have increased rapidly. There have been number of researches on this subject and hence it could be said that discourse analysis on this will be much more effective developing a strong platform to gain effective insights on this study (Rogers, 2011). With the world undergoing globalisation more and more females have come into the picture and have played crucial role in different sphere of life. In this situation there have been key developments made in the field of sports and athletics where females have had significant success. Hence it is important that females are provided all kinds of support in their errand to the pinnacle of success. It could be said that even though there have been significant developments made in the field of sports female harassment has also been a common problem which could not be eliminated or mitigated (Fasting et al., 2011). A similar event has taken place which has come under spotlight in the recent past which has happened in Singapore Sports just before the country was preparing for dispatching its team to the Rio Olympics 2016. This has already stirred huge amount of interest in the world politics especially in sports politics. Since sports is one field where discrimination has been strongly conde mned and there have been number of laws which also underpin this effective thought and movement it has become extremely important that sexual harassment among female athletes are mitigated effectively (The New Paper, 2016). It is important to mention that the incident in the Singapore has again pointed out that there are certain key aspects which are extremely important to be taken under consideration. The sexual harassment of female athletes in Singapore is not new and since history repeats itself similarly these incidents have showed that even though there have been slogans of equality but female respect still stands to be slaughtered. Over the years there have been number of researches on this subject and hence it could be said that this case of female sexual harassment is seen and is pledged to be handled in a stern manner so that better mitigation strategies could be planned and implemented. Hence the present discourse analysis will be done on the very recent article of about the sexual harassment of female athletes in Singapore (TODAYonline, 2016). It could be said that the discourse analysis will take into account the key discussions regarding the sexual harassment case which would help the study to develop a strong platform to discuss and debate on the subject and highlight the essential information regarding the case (Fasting and Brackenridge, 2009). This discourse will also take into account a proper analysis which will help to delve deep into the study and address the objective of the study successfully. Since the discourse studies are increasing in number as well as it has helped a lot of people to gain interest in news and has also developed the platform for capturing the news market as well. Overall it could be said that the media discourse has become a common tool for the media persons as well as the journalists and hence the present study is likely to be effective in understanding the impact of discourse analysis on a particular subject. The present article on sexual harassment of female athletes have been taken from the online source and also discussed with the help of academic resources (Stirling Kerr, 2009). Discourse Analysis Sexual harassment and improper conduct is not something new in Singapore Athletics but a recent case has created huge turmoil in the country. Harassment of the female athletes in Singapore is not something new and even previously the country has suffered the similar taint and hence the Singapore Athletics have become highly considerate about the present case. The sport body of the country has pledged to move meticulously in order to probe effectively on the present case. It is extremely important to mention that when female athletes of the other countries have been provided with ample resources in order to develop the skills sets then countries like Singapore have not been able to provide its female athletes with the required amount of security. The news spread very fast like fire and hence it was important for the Singapore Athletics Association to handle the case effectively in order to stop spreading of any new controversies. Earlier in 2010 there was a similar case of sexual hara ssment against one of the female athletes which has re-emerged as fuel is added to the fire. The Veteran Coach and the Vice President of the Singapore Athletics Mr. Loh Chan Pew has been accused of harassing a national athlete way back in 2010 which has created problems for the VP and in retaliation he has only taken a leave from his duties clearly running away from the controversy (TODAYonline, 2016). It is extremely important to mention that the accusations brought against him by a former national athlete has had impetus on the recent case where three national athletes have been subjected to improper conduct by their coach in the gym while they were practicing with weight. This has increased the controversy more and more showing the vulnerability of the female athletes and questions the safety issues as well. Ahead of the 2016 Olympics organised in Rio de Janeiro this comes as a huge political as well as a social blow for the nation. There are some of the key questions which need to be answered. What were the safety as well as the security taken up for the athletes especially the female athletes, and why even in these situations in the 21century people have not been able to grow up and why cant females be seen as the prospect who can make their country proud (Fasting et al., 2010). In order to brief the incident the some of the key information has been revealed. It is said that t he 3 athletes were practicing in the gym and their coach has been accused of touching them in an improper manner which is morally not right and has been looked as sexually illegal (TODAYonline, 2016). As the complaints are lodged information say that it has been happening over two months on these three different female athletes have been revealed. The athletes showed promise and lodged a complaint which in Singapore Athletics and this helped the sole sports authority of the country to show cause as well as terminate the service of the coach in order to play it fair with the athletes (TODAYonline, 2016). It is important to understand that even in the professional world especially in sports where players and coaches have to come across different people in terms of gender why cant one resist his or her sexual feelings and in the national level this kind of act coming from a coach or a teaching staffs stands to be criticised and asks for trouble. Hence it could be said that even though there are different laws and rules implemented in the system it is the human mind that has to change in order to change the entire system effectively (Marks et al., 2012). Molestations and improper conduct has been a prevalent problem for females and it has even reached the level in sports which stands to be a matter of concern and hence it is extremely important for the Singapore Athletics to address this situation meticulously in order to send a strong message to the world that the law and justice system in the country respects and gives verdicts equally to all men and women. The outgoing Athletics Chief has tagged the incident as shameful and has promised to consider the case very seriously in order to provide all kinds of support to the athletes especially the female ones so that they feel safe and can concentrate on doing their work (TODAYonline, 2016). The case has been given more importance since this has happened when the country was preparing to send their best possible team to the Rio Olympics 2016 which has started a few days back. In this case a lot of intellectuals right from the government level staffs as well as legal advisors working fo r the sports body of the country has invested their precious time in order to get the best possible result from the probe and this has led to scrutinising all the key aspects and clues based on the witnesses ad statements provided by the victims as well as the accused (Fasting et al., 2010). There have been several rounds of interrogation which has helped the legal advisors to work on the different clues which have been found out through the inquiries. This has also helped the advisors to come to a conclusion that the conduct from the side of the coach which the athletes were highly reliable on as their friend and guide have affected them mentally for which further probe will be done in order to get to the root of the incident and if they come out successful it wont take much time to guess that the coach will be legally punished as well as his coaching license will cease to operate which means he wouldnt be able to professionally coach any individual or team in the world (The New Paper, 2016). Since there has been a police report over it the general police of Singapore have come into the picture which means after the internal inquiry done by the legal advisors and security body of the Singapore Athletics it is the time for the general police of the country to take over t his matter (Fasting et al., 2010). Since the sports body of the country needs to follow protocols it is just a matter of time to know the truth and the verdict against the accused. Since it has happened way back in 2010 and there was an internal probe now the Sports Body of the country says that they have to bring the matter up to the police which will bring further trouble to the accused as well as the victims since the three complainants were reluctant to bring the case to the notice of the police of Singapore. It could be said that this incident is likely to have an effect on the battle of leadership which is coming up in the form of election for the power of the sports authority of Singapore. The outgoing chief Tang Weng Fei has denied all rumors about going in for the position again and is likely to leave the position to a new candidate which is extremely important. Since he is not going to re-elect himself it is important to mention that this case of molestations will be looked after more effectively and assiduo usly in order to send a strong message to the opposition before the elections (The New Paper, 2016). Hence it could be said that the overall case is probably going to b a game changer in the environment of Singapore Athletics as well as for the athletes. Overall it is important to provide the athletes the best resources and opportunities to show their potential but it is much more important to provide them with much needed safety and security especially to the female athletes which will not only inspire them but will also help them to develop the urge to do something in the global arena of athletics (Stirling kerr, 2009). Conclusion Female molestation has been one of the key aspects in the world politics and hence it could be said that even though there have been number of implementations still sexual harassment on females couldnt be properly mitigated and hence it is important that every country comes ahead to support this cause. It is extremely important to mention that in the present case of discourse a string argument has been presented in favor of the implementations which could be done in order to develop a strong platform for the female athletes to prove their potential as well as their mettle in sports. Since Singapore has faced this problem it is extremely important that the probe can find out effective insights which would help the Sports Association in order to effectively fix up the case and come out clean (Fasting et al., 2011). Hence it could be said that the present discourse analysis will help to develop the platform for the case effectively. 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